Award-Winning Social Strategist.
I build world-class digital ecosystems for the biggest brands on the planet. From launching lattes at Starbucks to humanizing robot cars at Cruise, I specialize in turning enterprise business goals into internet culture.
Activating 1.5 Billion Shopper Data for Cyber Week
Senior Manager, Social Media
The Challenge: Cyber Week is dominated by B2C retail noise. How does a B2B giant with data on 1.5B global shoppers cut through the clutter to showcase industry leadership?
The Solution: I developed a social strategy to transform our data into an indispensable industry resource. I structured and led a cross-functional content engine—working with designers, writers, and data analysts—that produced 50+ real-time insights in 48 hours. No charts, just culture.
Launching the Driverless Future
Sr. Social Media Manager
The Challenge: Autonomous vehicles suffer from a "Trust Gap." The technology is incredible, but the public perception is often fear.
The Solution: For the first fully driverless ride in San Francisco, I pivoted the strategy from "Tech Specs" to "Human Magic." We captured raw, unfiltered reactions of the first riders experiencing the ghost wheel, turning sci-fi skepticism into viral FOMO.
Digitizing Joy in a Global Lockdown
Sr. Social Strategist
The Challenge: The 2020 holidays were bleak. With retail stores closed and morale at an all-time low, T-Mobile needed a way to connect with families that didn't feel like a sales pitch.
The Solution: I led the strategic pivot to "Santa Calling"—a first-of-its-kind virtual experience. We transformed T-Mobile from a utility provider into a family connector, building a custom video platform that allowed thousands of families to meet Santa face-to-face safely.
Doubleshot "Uploaded"
Social Strategist
The Challenge: Launching Starbucks Doubleshot to a younger, digital-native audience that skips traditional advertising.
The Solution: I developed "Uploaded," a YouTube-first content series that handed creative control to top-tier creators. Instead of forcing a script, we integrated the product into their native formats—from tech unboxings to gaming streams—driving authenticity and massive watch time.
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daniel.lawrence.kirk@gmail.com© 2026 Dan Kirk. Built in Seattle.